How to simplify the process of finding profitable products

One critical method I use to unearth profitable products is test-marketing products one at a time via pay-per-click (ppc) search engines like Google Adwords & Overture.

I use Google Adwords:

https://adwords.google.com/select/ 

 (Google's  payperclick feature) to test products all the time. In less than 24 hrs. you can find out if your product idea has legs - you can even be making profit!

My trick for speeding up the process of making a product available online is to use an online shopping system like http://www.myshopkart.net/ . The key is to establish a process that allows you to easily publish & test products. 

A shopping cart system really speeds up testing products for profitability and you can tap into very specific keyword focused traffic via ppc search engines like Google. You plug the product data into the shopping cart then setup an ad or 2 for the most relevant keywords at Google, then watch what happens for then next couple of days. You can determine exactly how much you spend per clickthru to your site and how much in total you spend per day. After you drive 100-200 visitors to your product listing, you will have some valuable feedback on whether that product is worth pursuing any further.

Remember though - you need to be as specific as possible when deciding what keywords to use for your ad - more specific means more likely to want to buy & higher conversion of visitors into buyers. General keywords will just eat up your money so stay away from them. It isn't about quantity alone; it has to be quality traffic.

You might have to research many products before you find a good one. I get prices from a dropshipper then I just run through everything they have. If I find nothing, then I move on. If I discover some products that have potential, then I test them online. I keep the ones that sell & dump those that don't. It's that simple. With a shopping cart system & ppc search engines, it can all be done at lightning speed.

If you are trying some oddball products, you can get 100 targeted visitors for less than 10 bucks (10cents per click) - if you're selling a product that has a $30 profit margin and you convert 2% of your visitors then you are making $40 per 100 visitors. That's when you increase you daily budget and drive as much targeted traffic as Google can provide! 

If you spend $10 to make $40 then why not spend $100 to make $400 or $1000 to make $4000. As long as you are getting a good return on what you spend, then you should slowly increase your spending by increasing your budget & testing new keywords. Always slowly though so you are only expanding based on clear evidence that it is warranted.

You might think it would be hard to keep track of all this but Google & Overture provide great reporting tools you can use to determine what keywords/ads are driving traffic, how many clicks they are getting & how much they are costing you. You just compare that with your sales data in order to keep track of your advertising return on investment.

I want to come back to what I mentioned above about how I use dropshippers - notice that I don't go looking for a specific product. I pick 6-10 dropshippers & I run through all their products ( OK not all if they have 1000 products, then I pick a subset of products ). That is the best way to make use of dropshippers - use what they are already stocking. 

Many people will email me and share their frustrations about not being able to find a dropshipper for this or that product. That is not the best way to make use of dropshipping because it's like trying to force a square peg in a round hole - it can be done but with great difficulty. There are a finite number of dropshippers and many many products are not being dropshipped. Why not choose the path of least resistance especially if it can produce profit more quickly? Work with what the dropshippers have...

You can even ask the dropshipper what is moving well these days - they'll tell you. Ask for their top 5 sellers then check pricing for competitivenes. If the pricing is decent, then do some quick testing via a shopping cart and ppc search engines. Within a few days you will have positive cashflow and the beginning of a successful ebiz. 

And even if you already have an established business, this is a great way to extend & expand your product offering.

I talk about all this in much greater detail in The Ultimate Dropshipper so check it out http://www.dropship-suppliers.com if you want the whole enchilada on Internet selling.

Best wishes,


Armand Melanson
Publisher
Ultimate eMarketing & Dropshippers Guide
http://www.dropship-suppliers.com/ 
http://www.myshopkart.net/  

P.S. If you're interested in learning more about setting up an eBiz or getting in depth guidance on the topics above, take a look at The Ultimate Dropshippers Directory. It's packed with detailed step by step information you can use to setup your own Internet business. 

Here are some emails from people who recently purchased the Ultimate Dropshipper:

"I have found sources for my auctions that I never knew existed. I had tried search engines but had never found the success this product has brought me!" Quality Services - Cleveland, TN

"Finally a package with some useful information! I used some of the methods I learned in this package & got my first sale 3 hours later! Thanks for the help!!!" Larry - New Sharon, Maine

"Bought the E-Book, took some time to go thru it, found some dropshippers I liked and listed a couple of products - had the book paid for in 7 days plus profit! I know I am going to do well.....Thanks!"  Tom Miller - Michigan

"I have read many start-up guides, but this one pulls it all together so that the whole process makes sense. Not only is building a site, choosing a product, marketing and promoting explained in a down-to-earth way, but the links enable you to proceed to actually build a business step-by-step in the order you need. It would otherwise take me months to figure this all out. Armand, I can't thank you enough!" MARGARET FERRARO

"Your Ebook is wonderful and allowed me to find great legitimate dropshippers!" 
Jennifer V - Calgary, AB

"I have purchased many internet marketing books. But none have come close to value you get with the Ultimate DropShipper. It touches on so many critical areas - truly the Swiss army knife of internet marketing. In these days of fluff, this is a gem. What a deal!"  
Alan Whistler - www.1st-in-selfhelp.com

"I feel like I owe you a huge debt of gratitude for holding my hand so patiently and attending to my questions so diligently. All I can do is sing your praises. Thank you!" 
Megan Miller - The Garage Sale Online

"You have so much info that it blew me away and not only the extent of the info, but the clear concise way you laid it all out. It is a virtual getting started roadmap. Really good stuff!" 
Rebecca Calkins - Las Vegas, NV

"Thank You for providing some of the most informative material I have found on the web! Well worth the price, and I must say I was pleasantly surprised at the quality and quantity of material supplied!" Ricky Jarnagin - Portland, Or. 

"Hi Armand, I really want to thank you for helping me. It's really nice to know that you stand behind everything you say." Joseph Snodderly

"Bought your ebook a while back. Actually making some money using your tips. Using some dropshippers too. It's a great reference!" Bill Posner - www.motorheadcity.com

"I just designed my first website and I'm very excited. The Ultimate Dropshipper was vital for my growth. I didn't have to research and waste lots of time because the information is all there. Thank you." Michael Sanchez, Los Angeles, Ca

"Thanks for the great insights and great information. I was very impressed with how rapidly you responded, addressed and satisfied my concerns and requests."  Dr. Pagan 

"We're receiving your marketing course and think your materials are great. We're running a commercial website by ourselves now and implemented many of the methods you're talking about. They all work. Thank you..." ABC-cross-stitch-patterns.com Team